In the past few years, Facebook has gained a lot of popularity on the internet and is one of the fastest growing social media network. As Facebook is the 2nd-most visited website on the Internet (after Google). All those visitors mean plenty of exposure for your ads. This really makes essential for Business to learn and accustom to that reality and leverage Facebook’s power to connect people to extend their reach.
There are several reasons for a business to use Facebook for promoting its services. As a proven fact, Facebook is a brilliant platform for business to reach out to its potential customers. If the figures are to be considered, Facebook has a huge user base, which spends at least a few minutes a day using it. There are a few very important reasons to have a Facebook page for your business.
Over 1 Billion Users:
Facebook brags off more than billion registered users worldwide. An average Facebook user has around 150 friends. As such, there’s no more effective way to increase a company’s brand awareness and connect with the present and probable future customers. Many businesses are missing out on enormous millions in revenue that could have been achieved through the use of social marketing by not holding a basic Facebook company profile page. With Facebook’s website hosting so many profile pages, the advertising possibilities are virtually endless.
People tend to buy from companies they inherently trust and value. While it’s not really possible to establish a personal, one-on-one relationship with a corporation, Facebook can go a long way in uplifting companies in the eyes of consumers. When an average consumer’s expectations are vastly exceeded by a company, they sometimes share it with their peers. So, this means that the page will pop up on the newsfeed of Facebook just after anybody likes the page. This would also enable the page to be disclosed to more and more users as and when it is being liked by a user. The overall output that Facebook tends to deliver as a final product of all the activities done on it is as good as word of mouth. This also sheds light on the fact that it is an excellent platform for promoting a business.
Using Facebook the Right Way
Facebook doesn’t require a registration fee or even website hosting fee to use, even though those costs are usually pretty low. All you really need to have is a unique way to connect with consumers through your Facebook page to distinct yourself from the crowd. Thinking outside the box is the key to getting the most out a Facebook page for any business. You can offer special promotions through your Facebook fan page and also be utilized as a platform to promote new products or ad campaigns. Updates on new product launches will keep your customers more informed and update them on what products or services you offer. Many users worldwide access Facebook via smart phones every single day. This certainly means that advertisers not only have the facility to reach laptop and computer users, but people out in the world as well.